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13 February 2020

Business Tampere promotes manufacturing industry to future employees with Youtube content creators

In Finland, there are numerous internationally successful manufacturing companies of which Finnish youth and future employees may not know anything but the name and the outdated image of the manufacturing industry. With influencer marketing, the doors to the manufacturing industry companies can be opened.

Through co-operation with video content creators, it is possible to get young people interested in manufacturing industry with fascinating and international work opportunities. Local companies are creating success stories we don’t often know about, says Jouni Myllymäki, Senior Business Advisor from Business Tampere.

Read more at Business Tampere’s website and watch the videos (in Finnish).